Case Study

Pepsico PepCoin

Overview

For this promotion, PepsiCo wanted to go big with an on-pack program that spans multiple brands. The goal was to incentivize the purchase of snack and beverage products together, while also rewarding consumers with cashback for every pair of codes entered. Honestly, what’s better than your favorite drink paired with your favorite snack? Your favorite drink, snack, and some cold hard cash, of course!

Identifying Pepsico’s Purpose

The first step we take in any successful promotional campaign is to work with our clients to identify their purpose. Why are they running a promotional campaign in the first place? What is their primary goal and how can we help them achieve it? Working closely with the Pepsico team, it became clear they wanted to incentivize purchases in an engaging way and reward their loyal consumers.

Once MRi and Pepsi partnered to identify Pepsico’s latest promotional campaign’s purpose, it was time to get to work incentivizing purchases and driving consumer behavior.

Purposeful Campaign Execution

Loyal Pepsi fans are encouraged to purchase a specially marked Frito-Lay snack and a specially marked PepsiCo beverage. Consumers can then visit the promotion microsite and create a PepCoin account to link to either a Venmo or PayPal “cash account”. Once a verified pair of codes are entered, consumers earn up to 10% cash back. Every $2.00 earned will be automatically deposited into their linked Cash Account. That’s right, PepCoin is giving fans cash directly to your account!

And the fun doesn’t stop there! PepsiCo also created a social aspect where participants can show off their favorite snack & beverage pairing with the hashtag #GOODTASTEPAYS. A savvy promotional tactic, this allows Pepsico to easily collect valuable user-generated content for future social media marketing efforts! Even better than that, including a social component is an engaging and authentic way to connect with consumers. Who doesn’t scroll through their social feeds at least once a day, right? Well, Pepsico thought the same thing, and knew capturing the attention of those eyes scrolling would pay off!

Since Pepsico wanted to bring all the portfolio of products together, along with Frito-lay products, we know this was going to be a big job. Simply put, there were a lot of codes across a lot of products, and we needed to be able to support the collection and scanning of them at all.

We supported Pepsico with the creation of an attractive and effective microsite. The main hub for information about the loyalty program, Pepcoin.com featured detailed information about the official rules, commonly asked questions and anything else fans needed to know about the program.

With such a large quantity of codes being generated and scanned, we had to make sure our industry-leading unique code generation process was fully secure and operational at all times. No small task, we used MRi’s internal hardware, and continually ensured no fraudulent codes were redeemed.

10 %

Cash Back Awarded

$

2 Deposited Automatically

1000

s

Of Tweets Monthly

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Contact

Oak Park/Hybrid

Systems and Network Administrator

About Us

Marketing Resources, Inc. is a leading promotional marketing agency that specializes in purpose-driven promotions. With over 25 years in the business, MRi helps brands Identify, Develop, Execute, and Analyze promotions and marketing projects that consumers love. We’re a team full of committed, passionate, solutions-driven, hands-on, and innovative individuals who collaborate to bring success to our client’s programs.

Overview

The System and Network Administrator plays a critical role on the MRi Digital team, and overall in the success of our company. They are responsible for the day-to-day administration and technical support of complex Linux servers, Virtual Infrastructure and Systems Management, and maintenance and support of end-user systems. You’ll be working closely with our teams on client projects and making sure our internal systems are updated and secure.

Our ideal candidate will be proactive, have great organizational skills, not shy away from communication with our teams, think through and help solve different problems, and gain an understanding of our business to help our team achieve amazing results.

In this role, we’re looking for that person who does not accept average.

You will help us create the best digital, promotions, products, and campaigns to achieve our client’s marketing goals. MRi takes pride in our ability to constantly push the boundaries of development in the digital promotions space, and you will take an active role in working closely with our client services, business development, creative, and project management team to guide, develop, and deliver exceptional work for our clients and partners.

Responsibilities May Include

Design, install, configure, upgrade, maintain, monitor, and tune performance of Linux-based servers and infrastructure, both internal and client-related promotions.
Provide support for problems and issues that come up from our clients, vendors, and internal teams.
Examine and audit various server logs and determine if any corrective action is required.
Review releases of new operating systems and evaluate the implementation in the enterprise.
Install, configure, and maintain server firewall and other security software.
Identify and provide technical resolution for potential security breaches, then establish and monitor security and apply appropriate fixes.
Implement and maintain technical solutions for disaster recovery and business continuity of enterprise and client systems.
Select the ideal server hardware for the company’s needs and administer physical server hardware, including repair and replacement of parts as necessary.
Monitor and maintain proper end-user system security by ensuring operating systems and software are up-to-date and applying patches as necessary.
Maintenance and support of all end-user service accounts including Office365, Google Workspace, hosted VoIP accounts.

The Essentials

1-2 years of experience in Linux server administration in a small to midsize environment.
Bachelor’s degree or minimum 4 years of related work experience.
Able to effectively plan, deploy and administer Linux servers in an enterprise environment.
Strong familiarity with Linux OS, Windows, macOS, application, and hardware troubleshooting.
Familiarity with VMware ESXi and XenServer/XCP-NG, DigitalOcean, Amazon AWS, and Docker.
Networking and Storage – Familiarity with pfSense (*BSD pf) firewalls, Ubiquiti network gear, Synology NAS equipment, iSCSI, NFS, SMB, and AFP file protocols. TCP/IP, UDP, and VLAN. configurations to manage networking and storage.
Ability to compose thorough and clear documentation on routine tasks, standard operating procedures, and other documents beneficial to team members.

You’ll stand out if you have experience with

Debian-based Linux or Ubuntu operating systems, roles, services, concepts, security, permissions, middleware, and facilities required. (e.g. SMTP, NFS, SMB, iptables, LVM, LUKS).
Amazon AWS S3, EC2, and ElasticBeanstalk required.
Samba4 as an Active Directory Domain Controller, Administering Active Directory through. the use of GPOs and OUs.
Supporting Windows and macOS systems.
Scripting concepts and methods with competence in at least one relevant language (e.g. Bash, Python, Perl, etc.)
Internet clients/servers/protocols, including HTTPS, SSH, MTAs (e.g. Postfix).
An ability to explain complex technical processes in a more simplified version to team members, clients, and partners.
Experience with IT project management practices and techniques.
Strong written and oral communication skills.

The Perks

Medical insurance options
Dental insurance
401(K) plan with company match
Flexible remote work policy
Paid sick days
Generous vacation and paid holidays

Interested in applying?

Send Resumes to resumes@marketingresources.com